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Research Methodology (Tools and Techniques)

ISBN : 9789381156018

Author(s) : Dr. U.K. Neogi

Year : 2011

Edition : First

Cover Type : Paperback

Size : 10 x 7.5

Weight : 632 gm

Publisher : NPI-A

Subject : Research

Language : English

Price : INR.325 /- Per Unit (soft copy also available)

Price : USD.16 /- Per Unit (soft copy also available)

Discount : Rs.64 /- Per Unit

Shipping : Rs.60 /- Per Unit

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Dr. U.K.Neogi, Director EMPI B-School, Doctrate in Business Practice from University of Pune. His doctoral research on international marketing is exemplary. He is external refree and examiner of Ph.D thesis in management of Pune University and supervisor of Ph.D for Udaipur University. Read more….

This book is designed fot MBA/ PGDM students and scholars of M.Phil. and Ph.D course. It covers all the constituents of Research Methodology with special emphasis on case studies. The book is intriguing with examples, problem solving and in-depth explanation. All the fundamentals are strengthened by numerical examples. The book has a smooth trail starting from setting up of research topic and flowing towards final documentationof the thesis. The book contains introductory explanations of several quantitative methods. It takes a well-organised guide for researcher whose methodological background is not extensive.

  1. Introduction to research methodology
  2. Components of theory
  3. Research process
  4. Research design
  5. Sampling design- steps in sampling design
  6. Measurement
  7. Data collection method: primary and secondary
  8. Questionnaire design and observational method
  9. Basic quantitative techniques
  10. Data analysis and interpretation
  11. Parametric test for hypothesis testing
  12. Non-parametric tests for hypothesis testing
  13. Dependent and interdependent methods
  14. Ingredients of research report
  15. Computer in research
  16. Business plan
  17. Procedure for preparation of reference and bibliography
  18. Case study

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