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Marketing Management

ISBN : 9789381156025

Author(s) : Dr. Pavan Mishra, Prof. R.K.Shukla, Swati Mathur

Year : 2011

Edition : First

Cover Type : Paperback

Size : 10 x 7.5

Weight : 408 gm

Publisher : NPI-A

Subject : Management

Language : English

Price : INR.325 /- Per Unit (soft copy also available)

Price : USD.17 /- Per Unit (soft copy also available)

Discount : Rs.65 /- Per Unit

Shipping : Rs.45 /- Per Unit

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Dr. Pavan Mishra holds a Ph.D. from Barkatullah Univerity, Bhopal. He is having 18 years of teaching experience. Now he is working as a professor and director in Rajeev Gandhi management Institute, Bhopal. Read more…

Prof. R.K.Shukla is a Management specialist and popular author in Management books. He has PG Degree in Management and also LLB. He is pursuing his Ph.d in the area of Management.

Mrs. Swati Mathur, Asst. Professor, MBA, Rajeev Gandhi Management Institute, Bhopal. She has seven years of teaching experience. Read more….

This book covers the syllabus of various universities and management institutes. This book helps the readers in improving their understanding regarding management; acts asa direction for training of managers; describes the role management; is a guide to research in marketing.

  1. Marketing and marketing management
  2. Marketing mix
  3. Marketing planning
  4. Product
  5. Product decision
  6. Product mix
  7. Product life cycle
  8. New product development
  9. Branding
  10. Packaging
  11. Pricing methods and strategies
  12. Meaning of price discrimation
  13. Marketing research and information systems
  14. Market segmentation
  15. Promotional decision
  16. Channels of distribution
  17. Media
  18. Sales promotion
  19. Personal selling
  20. Conflict management
  21. Vertical marketing systems
  22. Managing the marketing efforts
  23. New issues in marketing: globalisation
  24. Consumerism
  25. Consumer behaviour
  26. Green marketing

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