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Retail Management and Retail Banking

ISBN : 9789381156230

Author(s) : Ritika Kaur

Year : 2014

Edition : First

Cover Type : Paperback

Size : 10 x 7.5

Weight : 290 gm

Publisher : NPI-A

Subject : Management

Language : English

Price : INR.195 /- Per Unit (soft copy also available)

Price : USD.10 /- Per Unit (soft copy also available)

Discount : Rs.39 /- Per Unit

Shipping : Rs.45 /- Per Unit

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Ritika Kaur, B.Sc., MBA, NET-JRF (Management), pursuing Ph.D. ( Management) has been presently working at Trinity Institute of Professional Studies affiliated to GGSIP University. Read more….

The main objective of this book is to keep the content simple and understandable to students. The entire book is divided into four units-first unit includes definitioin of retailing, retailers, their strategies and formats; second unit includes retail environment, retail branding, retail selling, relationship marketing, CRM, merchandising; third unit includes definition of retail banking, banking products, plastic money; fourth unit includes e-banking, bancassurance, SSI.

  1. Introduction: retailing
  2. Retailers
  3. Retail strategies
  4. Retail formats
  5. Retail environment and retail branding
  6. Retail selling
  7. Relationship marketing
  8. Customer relationship management
  9. Merchandising
  10. Retail banking: an introduction
  11. Banking products
  12. Plastic money
  13. E-banking: overview
  14. Bancassurance: an introduction
  15. SSI: small scale industries
  16. Examination papers

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